About Me

I am a product owner and designer at American Family Insurance. Prior to joining American Family in 2017, I worked in design, digital marketing and communications at the University of Wisconsin-Madison and served as an executive board member for the Collegiate Information & Visitor Services Association.

As a designer, I enjoy the process of discovering new challenges and developing unique solutions to complex problems. As a champion for the user, I translate customer insights and behaviors into thoughtful strategies and meaningful moments. Guided by a user centered-design process, I deliver a customer-focused product experience. I thrive in a work environment that values collaboration, allows for creative freedom and respects diversity of thought.

American Family Insurance

Communications Technology & Operations Manager (August 2020 to present)

User Experience Designer (July 2017 to August 2020)

University of Wisconsin-Madison

Assistance Director of Experience Design and Marketing (July 2016 to July 2017)

Marketing and Outreach Manager (September 2014 to June 2016)

Outreach Specialist (March 2011 to August 2014)

Seoul Metropolitan Office of Education

English Team (August 2009 to August 2010)

Master of Science – User Experience Design (Kent State University)
Bachelor of Arts – History (University of Wisconsin–Madison)

My Myers–Briggs personality type is an INTJ.

  • I am a builder and take it upon myself to implement important decisions
  • Pursue exceedingly high goals and ideas
  • Dedicate time to enhancing my skills and abilities
  • Understand conceptual and macro-based ideas
  • Value the opportunity to work independently at times

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